Updated: May 5
Businesses all over the world have been impacted by the devastating blow of the covid-19 outbreak. Our lives have suddenly halted and been pushed into a world where the outdoors have become a danger to everyday life. With empty shelves, restaurants and stores, companies in more than 190 countries worldwide have been forced to halt their operations and small to medium sized businesses have been the highest impacted by the outbreak. Here at HOOKXMARKETING we believe that “in the midst of chaos, there is also opportunity”, and so we set out to give businesses a helping hand on their journey into the digital age. Without boring you or shoving numbers and statistic down your throats, here are our 5 Crucial Digital Marketing Strategies That Can Save Your Business During The Pandemic. 1. Connect With Your Customers on Social Media
We’re all dealing with the impacts the coronavirus outbreak has had on our lives, and trying to take as many precautions as we can while minimizing loss. But it turns out it’s more difficult than expected for many businesses out there. We’re locked in our homes, our kids aren’t in school. We can’t visit our friends. We can’t eat at our favorite spots. We can’t go to meetings or have a normal daily work routine. That’s why this is a time to really show empathy to others and help out where you can. This is a time we all need to be thoughtful — and not too pushy when it comes to sales — but it’s also a crucial opportunity for your brand to stand out during these unsettling times. More people are on social media now while stuck at home, searching for updates and trying to stay connected in a suddenly isolated world. Our communities need each other now more than they’ve ever needed each other before. People need support, understanding, education, resources. Social media can provide just that and can be extremely powerful if it’s done correctly. 2. Make Sure Your Business has a Strong Digital Presence
In case you haven’t noticed, more people are online now than in their cars or walking on pavements. Search traffic has increased significantly over the past few months and will continue to climb as we stay isolated. We’re all on our computers and phones more than ever before looking for updates within our community. We’re also looking for ways to pass the time. For many, that includes shopping online. Whether that’s clothes, tech , cosmetics or food. If you’re delivering then you’re already in a better shape than 80% of businesses. Anything digital will now be consumed more than ever before. This is not the time to be hidden online. You should be using Search Engine Optimisation(SEO) strategies to climb higher on Google’s search engine results pages (SERPs) so your business can be easily found. This is not the time for a business to go hiding into a cave and poke out your head every few days to see if the sun has come out. People still place orders and need things even when at home. 3. Pay-Per-Click (PPC) Ads are a crucial way of getting your business noticed
With the majority of people being at home in front of their computer and phone screens, it’s a great opportunity for businesses to use PPC Marketing to connect with new customers and gain a competitive advantage over their competitors. With prices lower than ever for digital advertising, this gives your business another opportunity to scoop up that lost traffic from others pulling back during this time. It’s a crucial time to adapt your digital marketing strategy with PPC as other advertisers may go offline during these times. Luckily this is where we come in, our team of PPC experts help you gain the best results and towards the right target audience for your business. 4. Stay Ahead or Jump In Front of Your Competition
SEO allows your business to dramatically increase organic traffic to your website and gain an advantage over your competition. You want to be on the front page of the Google SERPs — and at the top of the list — so that when your customers search for certain keywords you’re the company they end up calling. To climb to the top of the SERPs takes time and strategic optimization strategies. If you don’t continue to optimize your website and content daily, you lose valuable ground in the search results and your freefall could cost your business thousands in lost revenue. That’s where our SEO Optimised websites come into action and can help your business always stay a step ahead of the competition. 5. Prepare Now For the Bounce-Back
As we are all recently hearing, the coronavirus outbreak should fade (just as it has in many countries) after a few months. That’s when normality returns and consumers’ spending habits go back to what they use to be. You have to remember that Digital Marketing is more of a long-term strategy. What you do today for your Digital Marketing campaign will affect your business traffic not just now but for months to come. Pausing or not starting a solid Digital Marketing campaign could have a detrimental impact on your revenue potential for months from now when the coronavirus starts to become a distant memory. As Digital Marketing Experts, the work we’ll do today will affect the results your business gains for months on end.